Education With a Profit, Youth Entrepreneurship Initiative EWAP 2021

    Education With a Profit, Youth Entrepreneurship Initiative

    The Tee Shirt Store is an entrepreneurship and technology education initiative that uses a digital platform to teach entrepreneurial skills and objectives. The Tee Shirt Store’s concept of “Education With a Profit” provides kids, veterans and their families with proven instructional strategies in skill building for leadership, entrepreneurship, and community service, while allowing them to make a profit. In addition to the skills learned, participants get the chance to implement what they learned from Day 1.  Participants open an e-commerce business that is operational within the first hour of the course and receive 20% commission on all items sold from their store.

     The following describes the instructional engagement of the learner, as the criteria for which participants will be assessed:

    1. How well the learner articulates their understanding of who and what an entrepreneur is, the social entrepreneur, their characteristics and roles in small business.
    2. A digital demonstration of their graphic designs within the campaign process and promotion.
    3. The learner demonstrates an understanding of marketing, through social media discourse with integrity, and customer service.
    4. How well the learner demonstrates an understanding of financial literacy within the digital platform by using strategic product design in sales focus, pricing, and commissions settings.  
    5. Use of the Search Engine Optimization Tools to assess design processes relative to goals. 

    Learning objectives and takeaways, as students will demonstrate an understanding of:

    1. What an Entrepreneur is and what an entrepreneur does
    2. What a Social Entrepreneur is and what a Social Entrepreneur does
    3. What a small business is and the role small businesses play
    4. How a business idea becomes a reality through graphic arts in The Tee Shirt Store
    5. Their responsibility as digital citizens using technology, through social media and marketing 
    6. Financial Literacy Compensation outcomes from design process through marketing and sales

    Instructional Curriculum 25 hours

    • Defining Entrepreneurship 
    • Small Business & Store Branding
    • Website Setup
    • The Design Process 
    • Campaign Promotion
    • Marketing 
    • Social Media
    • Customer Service
    • Financial Literacy
    • Law For The Entrepreneur

     License Packages:

    License Package includes the course and all the digital materials, one fully functioning  e-commerce website, one  year website hosting, website maintenance, updates and ongoing notifications, one E-Commerce website with a registered domain at GoDaddy, 2 years website hosting.  

     Total cost $2,499 per student of which $2,100 is covered by Grants that include:

    • A customizable E-commerce website $1,500
    • 4 years website hosting for the personalized domain ($600)
    • Printing and shipping fulfillment for all items purchased in each individual online store  

     Final cost per student:   

    •  1-25 Student $399
    •  100 Students $35,000 ($350 per participant)
    •  250 Students $75,000 ($300 per participant)
    •  500 Students $125,000 ($250 per participant)
    •  1000 Students $200,000 ($200 per participant)

    *25 students max per class

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